A Powerful Partnership - L'Etape Australia & Snowy Hydro
For a second year Snowy Hydro is ready to ride, signing on as a major partner of the L’Étape Australia official Tour de France event.
The L’Étape Australia event will be held on Saturday 2rd of December, and will see thousands of amateur cyclists from across Australia face the challenging L’Etape course through the mountainous roads of the Snowy Mountains.
Mr Paul Broad, CEO of Snowy Hydro said he was proud that the company would be part of such a great event again this year.
“Events like L’Étape bring thousands of people to the region and generate significant economic activity for many local businesses.
“L’Etape is great for our local communities and it is also a great fit for Snowy Hydro because we recognise the importance of participation, health and wellbeing. The Company is committed to supporting our staff providing access to a variety of initiatives from yoga and fitness to mental health programs.
“When it comes to fitness L’Etape is the ultimate challenge so we are thrilled to have several Snowy Hydro teams competing in this year’s event and we are extremely pleased with our involvement with L’Etape as it brings so much to our local communities”, Mr Broad said.
L’Etape provides amateur riders with the unique opportunity to ride in full Tour de France conditions, with fully closed roads and a choice of two challenging options - the 157km ‘Race’ or the 126km ‘Ride’. Both routes will test riders strength and endurance particularly the Col de Beloka and the Col de Kosciuszko which will challenge even the fittest of competitors.
Tour de France reigning champion Chris Froome will be onsite to hold clinics, share his knowledge in riding and racing with the amateurs, and he will ride in L’Étape Australia from the back of the pack to the front. Adding to the Tour de France atmosphere, genuine Tour de France yellow, polka dot and green jerseys will be awarded to winners for both men and women.
The L’Etape route, starting at Bullocks Flat on the Alpine Way will pass through the towns of Jindabyne, Berridale and Dalgety. Locals will again get into the L’Etape spirit by creating cycling inspired artworks along the course and cheering riders as they pass. A local community course artwork competition, sponsored by Snowy Hydro, will be part of this year’s event, with great prizes to be awarded to the best creations.
The heart of the event will be the L’Etape Australia Village at Bullock’s Flat which will be hosted by Snowy Hydro as part of its sponsorship agreement. The Village will be the social, administrative and commercial heart of the event.
For more information about L’Etape: email@example.com or to register go to: http://letapeaustralia.com/
For Snowy Hydro enquiries: Neil Thew 0428 400 848 or email firstname.lastname@example.org
Snowy Hydro CEO Paul Broad and the
Race Director of L'Etape Australia, Florent Malezieux
get together to finalise the partnership for L'Etape 2017